Privacy policy

Brick technology Limited

Effective date: September 28 2024

Brick technology Limited ("us", "we", or "our") operates the https://­www.­brickweb.­co.­uk website (the "Service") and tributary websites belonging to Brick technology Limited registered in the United Kingdom and subject to the UK's governing laws.

This page informs you of our policies regarding collecting, using, and disclosing personal data when you use our service and the choices you have associated with that data.

We use your data to provide and improve the service. By using the service, you agree to this policy's collection and use of information. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://­www.­brickweb.­co.­uk

Definitions

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically, either generated by using the service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small pieces of data stored on a User's device.

Brick technology's websites and online services may use "cookies." Cookies enable you to use shopping carts and personalise your experience on our sites. They also tell us which parts of our websites people have visited, help us measure the effectiveness of ads and web searches, and give us insights into user behaviour so we can improve our communications and products.

Because cookies are used throughout our websites, disabling them may prevent you from using certain parts of the sites.

The cookies used on our websites have been categorised based on the ICC UK Cookie guide guidelines. We use the following categories on our websites and other online services:

Category 1 — Strictly Necessary Cookies

These cookies are essential for browsing our websites and using their features. Without them, services like shopping baskets and e-billing cannot be provided.

Category 2 — Performance Cookies

These cookies collect information about how you use our websites — for instance, which pages you visit most. This data may be used to help optimise our websites and make them easier for you to navigate. These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in using or purchasing a product or service from us, including details of the product or service purchased. These cookies don't collect information that identifies you. All information these cookies collect is aggregated and, therefore, anonymous.

Category 3 — Functionality Cookies

These cookies allow our websites to remember the choices you make while browsing. For instance, we may store your geographic location in a cookie to ensure we show you our local website for your area. We may also remember preferences like text size, fonts, and other customisable site elements. They may also be used to track what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on non-Apple websites.

Data Controller

A data controller is a person who (either alone or jointly or in common with other persons) determines the purposes for which and how any personal data are, or is to be, processed.

For this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various service providers to process your data more effectively.

Data Subject

A Data Subject is any living individual who is the subject of Personal Data.

User

The User is the individual using our service. The User corresponds to the Data Subject, the subject of Personal Data.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our service to you.

Types of Data Collected

Personal Data

While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your data to contact you through newsletters, marketing or promotional materials, and other information that may interest you. You may opt out of receiving any or all of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Usage Data

We may also collect information about how the service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our service and hold certain information.

Cookies are files with a small amount of data that may include an anonymous unique identifier. They are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may be unable to use some portions of our service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

Brick technology Limited uses the collected data for various purposes:

  • To provide and maintain our service
  • To notify you about changes to our service.
  • To allow you to participate in interactive features of our service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our service
  • To monitor the usage of our service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Retention of Data

Brick technology Limited will retain your Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Brick technology Limited will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when it is used to strengthen the security or improve the functionality of our service or when we are legally obligated to retain it for longer time periods.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

Brick Technology Limited will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place, including the security of your data and other personal information.

Disclosure Of Data

Disclosure for Law Enforcement

Under certain circumstances, Brick technology Limited may be required to disclose your Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Brick technology Limited may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Brick technology Limited
  • To prevent or investigate possible wrongdoing in connection with the service
  • To protect the personal safety of users of the service or the public
  • To protect against legal liability

Security Of Data

We value your data's security, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Rights

Brick technology Limited aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever possible, you can update your personal data directly within your account settings section. If you cannot change your Personal Data, please contact us to make the required changes.

Please contact us if you wish to be informed about what Personal Data we hold about you and if you want it removed from our systems.

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the deletion of Personal Data held about you

You have the right to data portability for the information you provide to Brick technology Limited. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third-party companies and individuals to facilitate our service ("Service Providers"), provide the service on our behalf, perform Service-related services, or assist us in analysing how our service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our service.

  • Google Analytics
  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its advertising network.
  • You can opt out of having made your activity on the service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information about visits activity with Google Analytics.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://­www.­google.­com/­intl/­en/­policies/­privacy/

Behavioural Remarketing

Brick Technology Limited uses remarketing services to advertise on third-party websites after you visit our service. We and our third-party vendors use cookies to inform, optimise, and serve ads based on your past visits to our service.

Payments

We may provide paid products and/or services within the service. In that case, we use third-party payment processing services (e.g., payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Links To Other Sites

Our service may contain links to other sites that we do not operate. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review every site's privacy policy.

We have no control over and assume no responsibility for any third-party sites or services' content, privacy policies or practices.

Children's Privacy

Our service does not address anyone under 13 ("Children").

We do not knowingly collect personally identifiable information from anyone under 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will notify you via email and/or prominent notice on our service before the change becomes effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Privacy Policy of https://­brickfactory.­uk
 

Addendum: Data Retention Policy (Updated 2024):
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, in compliance with legal obligations. Data is regularly reviewed, and unnecessary data is either deleted or anonymised. Users can request the deletion of their data in accordance with their rights under GDPR.